Business Advice & Brand Strategy
Becky Daley, owner of Digital Eaze and I met when working at the award-winning skin care company Liz Earle Cosmetics Ltd. A journey which was both inspiring and a learning experience for both of us. Though our work was in different areas of the business a relationship was forged so that several years after taking other career paths, it was an easy alliance to rekindle.
Creating Digital Eaze was a big step for Becky and not one she had originally been planning, but the opportunity to take over and own the business, was a step she felt ready to take. The team and projects she inherited which was great as this was familiar territory and the business continued to be successful. But after a while it became apparent that there was no focus on driving new business and a plan of where Digital Eaze was headed. Becky realised the gap and our conversation started.
What was involved:
- Business review and advice
- Brand refresh
- Communications re-focus
- Business strategy
- Change management
- Talent management
- Creative input
Tracy and I had worked together before but when our paths crossed again several years later, it was a lifesaving moment!
Taking on a business for the first time, facing challenges that I had not faced before and not having any real focus of where it was heading, was to say the least daunting! But with Tracy’s enthusiasm, positivity and expertise she helped re-focus the business vision and values, armed me with a new strategy and mentored me along the way. Tracy’s dedication and passion has not only helped grow the strength of my business but also me personally.