Naturally active skincare
Set up in 1995 by two incredibly inspiring women – Liz Earle and Kim Buckland – this company grew out of a friendship into one of the most renowned business partnerships in the beauty industry. Combining their unique talents, drive and commitment they successfully created a beauty company that developed skincare and cosmetics using the finest quality naturally active ingredients, gave the most amazing results and were delivered with impeccable service.
In a highly competitive market, surviving, let alone growing from having a £30,000 loan to a multi-million pound international company employing over 700, was an incredible achievement. How? By establishing a brand that connected with people, had depth, was easily recognised, engaging and trusted to deliver what it promised. A large part of achieving this was setting down the brand values and vision at the beginning and ensuring they became the DNA of the company. Reinforcing these principles with superb products, first class service and consistent, clear branding and marketing communications helped create an ever-increasing database of unwaveringly dedicated and loyal customers. We also ensured this was backed up by careful planning, robust strategies, workable processes and great people.
Being part of that journey – growing and developing the company to global status – may well have been a one-off experience but it ignited a passion and helped develop the in-depth knowledge and understanding Wentworth Consultancy now has to share with you.
What was involved:
- Brand development
- Future planning & strategy
- Change management
- Establishing new departments
- Loyalty & culture development
- Establishing & monitoring targets
- Development, implementation & management of marketing campaigns/communications (across all media & sales channels)
- Project management (Christmas, store launches, product launches & events)
- PR – planning, management, broadcasting & writing
- Budget forecasting & management
- Art direction – films, books & photography
I’ve known Tracy since 2002 and over the years we’ve worked together on a number of great projects. Tracy always gives her work 110% and is passionate about getting brands working right. She has a natural flair for brand building, is passionate about authenticity – from big picture to tiny detail – and her enthusiasm is positively infectious! I’ve always enjoyed working with Tracy and am sure you will too.