Journal

Are you doing enough to build your brand and increase the value of your business?

Posted 11/11/2015

Building your brand increases business value. Fact. Google, Apple, Airbnb, Nike, Orange, Amazon and many more successful brands are out there to prove it. Investing and embracing in their brands have added millions to the value of their businesses just check out the statistics from Interbrand.com one of the leading brand consultancies. They believe your brand is your most valuable asset and increasingly being included on a company’s balance sheets.

Unfortunately most business owners do little to build their brands preferring to invest their resource on new products or services and generally getting on with their work, in the hope someone will notice them. Not that there is anything essentially wrong with this but if you’re serious about maximising future opportunities for your business and its potential value, you can’t afford not to invest in your brand.

As Steve Forbes, Chairman and Editor-in-Chief of Forbes Media has said: ‘ Your brand is the single most important investment you can make in your business’.  And  Jeff Bezos, the founder of Amazon, once said: ‘Your brand is what people say about you when you are not in the room.’

Brand building is not just for the big boys

This talk and focus on brand building is not a trend or just for the giant corporates to indulge in. Whether you’re a start-up or been trading for years, all businesses from plumbers to lawyers, dentists to photographers have to start somewhere.  I appreciate that there is a ton of information out there and a myriad of agencies offering their help which can all seem overwhelming and sound costly but it doesn’t have to be. Brands and their personalities develop over time, they need to be nurtured and managed, just taking those first few steps and laying down the right foundations can make all the difference.

Whether you’re on the start of your brand journey or need an existing one strengthened we are here to help you. Bringing a fresh pair of eyes we can in a calm, simple and cost effective way take you one step at a time to turn your brand into a valuable asset.

Remember to be successful you must stand out from the crowd and the stronger your brand, the more people will want to work with you.

Give us a call on 0777 1900 728 or email me at hello@wentworthconsultancy.co.uk for a chat today.

 

Editor: Tracy Hastain

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