Firstly what is meant by the Millennial generation and who are they?

Well the term Millennials is usually used to describe individuals who became adults around the turn of the 21st century. Though it can vary across different sources, the earliest year considered for Millennials is 1976 and the latest 2004.

Many surveys and reports about groups of people tend to generalise and concentrate on specifics like demographics but in a recent article written by Alison O’Keefe Wright from Open Mind Strategy she pointed out that in the US, although there are 80 million Millennials that make up 25% of the population they are actually all individuals. Highlighting the importance of having a greater understanding of them will ensure your marketing communications have as much resonance as possible.

Here is a summary of her findings about Millennials that we should bear in mind when marketing to them.



This article summarises just the Millennials, but understanding your target audience is essential to any marketing strategy and fundamental to success.

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